Independence and Trust: Why an IFA Matters

The key difference between an adviser and a salesperson. When seeking financial advice, one of the most important distinctions you can make is between a "restricted" adviser and an "Independent Financial Adviser" (IFA).

As an IFA, I am legally obligated to consider all suitable products from the entire market. This means my recommendations are based solely on what is in your best interest, without any ties to a specific provider. This independence is the cornerstone of building a trusted partnership. My goal is to provide you with objective, unbiased advice so you can be confident that your financial plan is truly yours. Transparency and trust are at the heart of what I do.